Content and photo guidelines

Radar Beauty is a directory of professional beauty and aesthetic businesses. These guidelines keep it that way. They apply to every listing on every plan, and our team reviews each listing against them before it goes live and whenever it is changed.

Photographs

• Professional presentation. Photos should show you, or your studio or premises, as a client would see you at an appointment: professional attire, a clean setting, good light.
• Your face, clearly. For an independent therapist, nail technician or lash artist — whether you work from a studio or mobile — the main photo should show your face. It is what lets a client recognise you and what makes the verified badge mean something.
• Show your space and your work. Photos of your studio, treatment room, nail desk or salon, and of your own work — a set of nails, a lash set, a brow shape — are what clients most want to see.
• Honest results. Before-and-after photos must be of your own clients, with their consent, taken in the same light and pose, and not retouched.
• Portrait or square. Upload portrait (taller than wide) or square images; landscape photos are cropped on listing cards.
• Your own images. Only photographs you took or have a licence to use. Stock images must be licensed, and photos of other people are not allowed except colleagues shown at work.

Text

• Describe treatments using their recognised names and what they involve. The treatments guide is a good reference.
• State only qualifications and licences you hold and can evidence, and list only treatments you are trained, insured and, where required, licensed to carry out.
• Prices shown on the listing must be the prices charged, including whether a consultation or patch test is charged separately.
• No phone numbers, email addresses or links inside the description; contact details go in the fields provided, and a website link is shown on the plans that include it.

Not allowed

• Explicit, intimate, suggestive or provocative content of any kind, in images or text, including euphemisms and coded language.
• Links, handles or phone numbers connected with adult content elsewhere.
• Photographs in underwear or swimwear, in bed, or with cropping, angles or poses that emphasise the body rather than the professional.
• Images of people who are not you or your colleagues, or copyrighted images you do not have the right to use.
• Heavily filtered, edited or poor-quality images, or images that do not represent the person or premises accurately.
• Injectable treatments of any kind, including anti-wrinkle injections (botulinum toxin, a prescription-only medicine), dermal fillers, lip fillers and skin boosters, whether named directly or by euphemism.
• Teeth whitening, which in the UK may only be carried out by a registered dental professional.
• Claims of medical outcomes or cures, permanent results that cannot be guaranteed, or specific weight or inch loss.
• Calling a treatment medical, clinical-grade or doctor-led when it is not delivered by a registered healthcare professional.

Reviews

• Reviews must describe a real treatment the reviewer had with the listing. We read every one before publishing it and may contact the reviewer to check.
• Advertisers may not write, buy or solicit reviews of their own listing, nor post reviews of competitors. Doing so results in the listing being removed.
• Reviews that are abusive, discriminatory, sexual, or that name other people are not published.
• If you believe a published review is untrue, contact us with the details and we will look into it.

What happens if a listing breaks the rules

We remove offending photographs or text without notice and ask you to replace them. Repeated or serious breaches result in the listing being taken down and the account closed, without refund of the current month. Anything suggesting exploitation or illegal activity is reported to the authorities.

If you are unsure whether something is acceptable, ask us before uploading it. We would much rather answer a question than remove a photo.